RECORD BREAKING DEAL: Texas A&M has agreed to a 15-year, $515M multi-media deal with Playfly Sports, @billyliucci reports🤯 “A&M jumps from $18mm to $34mm annually, thanks to the largest such deal in college athletics.”

According to Billy Liucci of TexAgs.com, Texas A&M is about to unveil what many are calling a revolutionary deal—a fully guaranteed 15-year, $515 million multi-media contract with Playfly Sports. Under this agreement, the Aggies’ annual revenue from multi-media rights is set to increase from $18 million to $34 million.

Breaking: According to sources, Texas A&M is on the verge of announcing a groundbreaking deal in multimedia rights—a fully guaranteed, 15-year agreement valued at $515 million with Playfly Sports.

This historic deal, the largest of its kind in college athletics, will boost A&M’s annual multimedia rights revenue from $18 million to $34 million.