BREAKING NEWS: Ohio State Buckeyes Star Jack Sawyer Signs Landmark $38 Million Endorsement Deal with Powerade

COLUMBUS, OH – July 13, 2025 – In a monumental development that underscores the burgeoning financial power of collegiate athletes in the Name, Image, and Likeness (NIL) era, Ohio State Buckeyes football star defensive end Jack Sawyer has officially signed a groundbreaking $38 million endorsement deal with Powerade. This unprecedented partnership not only solidifies Sawyer’s status as one of the most marketable athletes in college sports but also sets a new benchmark for individual NIL agreements, sending ripples throughout the entire industry.

The announcement, made jointly by Powerade and Sawyer’s representatives, has ignited fervent discussion across the sports and marketing worlds. The $38 million figure, spread over the remainder of his collegiate eligibility and potentially extending into his professional career, represents a staggering investment in a single athlete, highlighting Powerade’s aggressive strategy to align with top-tier talent and dominate the hydration market.

“This is an incredible moment, not just for me, but for what it represents for college athletes everywhere,” Jack Sawyer stated in a press release accompanying the announcement. “Powerade is a brand that embodies performance, dedication, and pushing limits – values that resonate deeply with me and what we strive for at Ohio State. I’m honored to join their team and help inspire the next generation of athletes to stay hydrated and reach their full potential, both on and off the field.”

Sawyer, a dominant force on the Buckeyes’ defensive line, has consistently been a standout performer, known for his relentless motor, game-changing sacks, and leadership. His “Scoop N’ Score” play in the recent Cotton Bowl, which sealed Ohio State’s path to the national championship, cemented his legendary status among the Buckeye faithful and undoubtedly elevated his market value. This deal with Powerade is a testament to his on-field prowess, his strong personal brand, and his widespread appeal.

Sources close to the negotiations indicate that Powerade recognized Sawyer’s unique blend of athletic excellence, authentic personality, and strong connection with a passionate fanbase. The brand plans to feature Sawyer prominently in national advertising campaigns, digital content, and promotional events, leveraging his image to connect with young athletes and consumers across various platforms.

“Jack Sawyer represents the future of athletic excellence,” said a Powerade spokesperson. “His commitment to his craft, his inspiring journey, and his undeniable impact on the field make him the perfect ambassador for Powerade. This partnership is more than just an endorsement; it’s a strategic alliance that will help us reach new audiences and reinforce our position as the go-to hydration choice for athletes striving for greatness.”

The $38 million deal dwarfs many previous NIL agreements, reflecting the escalating value of elite college athletes, particularly those from high-profile programs like Ohio State. It underscores a growing trend where major national brands are directly investing in individual players, transforming them into powerful marketing assets. For Ohio State, this deal further solidifies its position at the forefront of the NIL landscape, demonstrating the immense opportunities available to its student-athletes.

The news has been met with widespread excitement among Ohio State fans, who see this as another victory for their program and a testament to the caliber of players it attracts. Social media platforms were abuzz with congratulatory messages for Sawyer, and discussions about the future of NIL and athlete compensation.

“This is insane! $38 million for Jack Sawyer! He earned every penny,” tweeted one fan. “Ohio State is truly leading the way in the NIL era. This is huge for recruiting.” Another commented, “Sawyer is a beast on the field and now he’s making bank off it. Love to see it for our guys!”

Ohio State Head Coach Ryan Day expressed his pride in Sawyer’s accomplishment. “Jack is an incredible talent and an even better young man,” Day stated. “We’ve always encouraged our players to maximize their opportunities, and this partnership with Powerade is a fantastic example of what can be achieved through hard work and building a strong personal brand. We’re thrilled for Jack and proud to see him represent Ohio State on such a grand stage.”

Beyond the financial implications, this deal highlights the increasing professionalization of college sports. Athletes like Sawyer are now navigating complex business negotiations, managing personal brands, and engaging in high-level marketing campaigns, preparing them for potential professional careers both on and off the field.

As the college football season approaches, Jack Sawyer will not only be a focal point on the field for the Buckeyes’ championship aspirations but also a prominent face for one of the world’s leading beverage brands. His $38 million Powerade endorsement deal is a powerful testament to his individual talent, the growing influence of NIL, and the evolving landscape of collegiate athletics, where the line between amateur and professional continues to blur.